

May 12 – 16th
The Movement Starts Here: Monthly Giving Awareness Week
The first-ever week dedicated to celebrating and growing recurring giving programs.

Presented By:
Daily Drops of Insight
Each day will feature 3 pieces of educational content (mix of articles, podcasts, videos, toolkits, or downloads).

Monthly Giving Awareness Week Kickoff: Why It Matters + What to Expect
We’re kicking off Monthly Giving Awareness Week with a powerhouse panel on why recurring giving matters. Hear the latest trends, how Feed the Children is prioritizing monthly giving, explore free resources and apply for The Monthlies 🏆— the Oscars of monthly giving!

Why Every Nonprofit Should Prioritize Monthly Giving Today
A Q&A on why monthly giving is the sustainable fundraising strategy your nonprofit can’t afford to overlook and learn how to start, grow and future-proof your program now.

Infographic: Making the Case for Monthly Giving
New data from the GivingTuesday Data Commons on the untapped potential of recurring giving to help make the case for recurring at your organization.

From 5 to 5,000+ Monthly Donors: Real Strategies Nonprofits Used
You don’t need a million-dollar budget or a massive team to grow a powerful monthly giving program. But what helps is a smart strategy, strong storytelling, and a few behind-the-scenes secrets from nonprofits who’ve already done it.

Who is the Monthly Giver? A Profile from GivingPulse
Utilizing the latest GivingPulse data, this blog post uncovers who monthly donors are, what motivates them to give, and how they compare to one-time givers—offering insights to help nonprofits strengthen relationships and build new ones.

Monthly Giving Audit
This free audit helps you assess your monthly giving program – from branding to retention—with clear benchmarks and next-step guidance, whether you’re building or refining.

Enter the Monthlies!
We’ll honor three organizations (small, medium, and large) that exemplify innovation, community-building, and sustainable revenue through recurring giving. Think your monthly giving campaign deserves a spotlight? Submit below and let’s celebrate your brilliance!
Submissions for the Monthlies are now closed.

How Houston Food Bank Grew 5,200 Monthly Donors
Ashlyn Jones of Houston Food Bank chats with Dana Snyder on the Missions to Movements podcast about what it really takes to grow and sustain a recurring community. From investing in a full-time role just for sustainers to what’s working in acquisition (spoiler: paid ads and telefunding!) and how storytelling has donors literally replying to emails asking to upgrade their gifts—this conversation is packed with real, tangible insights.

Use our Instagram Story or LinkedIn template to share with the world how monthly giving supports your programs and initiatives.

Friends for Life: Recurring Giving’s Rich History and Bright Future
From historical milestones to modern-day strategies, this webinar session will equip you with timeless insights to grow and retain lifelong supporters.

Retention Tactics That Work: Strategies To Retain Monthly Donors
How do you keep monthly donors engaged? We’ll review how to spark deeper connections with your sustainers, keeping them inspired to give again and again.

4-Part Monthly Donor Email Welcome Series Templates + Workflow
Get instant access to a fully built four-part email welcome series—just add your branding and hit send.

Understanding Our Sector’s Biggest Opportunities
A candid reflection from GivingTuesday Chief Data Officer, Woodrow Rosenbaum, this LinkedIn Article will outline the opportunities and challenges ahead for the sector and how we can make progress together.

The Monthlies Award Winners
RKD Group will announce the winners of the Monthlies, showcasing the success stories of three organizations (small, medium, and large) that exemplify innovation, community-building, and sustainable revenue through recurring giving.Â

Introducing: The Monthlies
Shine a Light on Your Monthly Giving Wins
Are you doing something incredible with your recurring giving program? Submit your story to The Monthlies and get recognized on Friday during Monthly Giving Awareness Week! The three Monthlies winners will be featured in an RKD Group blog post, receive a shoutout in GivingTuesday’s newsletter, and get a podcast episode spotlight on Missions to Movements.
Submissions are closed, and the votes have been tallied.
Social Media Prompt Challenge: Why Monthly Matters