May 12 – 16th

The Movement Starts Here: Monthly Giving Awareness Week

Presented By:

RKD Group logo
GivingTuesday Logo
Positive Equation logo

Daily Drops of Insight 

Each day will feature 3 pieces of educational content (mix of articles, podcasts, videos, toolkits, or downloads).

Monthly Giving Awareness Week Kickoff: Why It Matters + What to Expect

We’re kicking off Monthly Giving Awareness Week with a powerhouse panel on why recurring giving matters. Hear the latest trends, how Feed the Children is prioritizing monthly giving, explore free resources and apply for The Monthlies 🏆— the Oscars of monthly giving!

Why Every Nonprofit Should Prioritize Monthly Giving Today

A Q&A on why monthly giving is the sustainable fundraising strategy your nonprofit can’t afford to overlook and learn how to start, grow and future-proof your program now.

Infographic: Making the Case for Monthly Giving

New data from the GivingTuesday Data Commons on the untapped potential of recurring giving to help make the case for recurring at your organization.

From 5 to 5,000+ Monthly Donors: Real Strategies Nonprofits Used

You don’t need a million-dollar budget or a massive team to grow a powerful monthly giving program. But what helps is a smart strategy, strong storytelling, and a few behind-the-scenes secrets from nonprofits who’ve already done it.

Who is the Monthly Giver? A Profile from GivingPulse

Utilizing the latest GivingPulse data, this blog post uncovers who monthly donors are, what motivates them to give, and how they compare to one-time givers—offering insights to help nonprofits strengthen relationships and build new ones.

Monthly Giving Audit

This free audit helps you assess your monthly giving program – from branding to retention—with clear benchmarks and next-step guidance, whether you’re building or refining.

Enter the Monthlies!

We’ll honor three organizations (small, medium, and large) that exemplify innovation, community-building, and sustainable revenue through recurring giving. Think your monthly giving campaign deserves a spotlight? Submit below and let’s celebrate your brilliance!
Submissions for the Monthlies are now closed.

How Houston Food Bank Grew 5,200 Monthly Donors

Ashlyn Jones of Houston Food Bank chats with Dana Snyder on the Missions to Movements podcast about what it really takes to grow and sustain a recurring community. From investing in a full-time role just for sustainers to what’s working in acquisition (spoiler: paid ads and telefunding!) and how storytelling has donors literally replying to emails asking to upgrade their gifts—this conversation is packed with real, tangible insights.

Social Media Prompt Challenge: Why Monthly Matters

Use our Instagram Story or LinkedIn template to share with the world how monthly giving supports your programs and initiatives.

Friends for Life: Recurring Giving’s Rich History and Bright Future

From historical milestones to modern-day strategies, this webinar session will equip you with timeless insights to grow and retain lifelong supporters. 

Retention Tactics That Work: Strategies To Retain Monthly Donors 

How do you keep monthly donors engaged? We’ll review how to spark deeper connections with your sustainers, keeping them inspired to give again and again.

4-Part Monthly Donor Email Welcome Series Templates + Workflow

Get instant access to a fully built four-part email welcome series—just add your branding and hit send. 

Understanding Our Sector’s Biggest Opportunities

A candid reflection from GivingTuesday Chief Data Officer, Woodrow Rosenbaum, this LinkedIn Article will outline the opportunities and challenges ahead for the sector and how we can make progress together.

The Monthlies Award Winners

RKD Group will announce the winners of the Monthlies, showcasing the success stories of three organizations (small, medium, and large) that exemplify innovation, community-building, and sustainable revenue through recurring giving. 

Call-to-Action for Community

A Slack community to connect, share, and grow with peers building monthly giving programs. Aka…your go-to group to text when you need support. Join now and get one month free!

Introducing: The Monthlies

Shine a Light on Your Monthly Giving Wins

Are you doing something incredible with your recurring giving program? Submit your story to The Monthlies and get recognized on Friday during Monthly Giving Awareness Week! The three Monthlies winners will be featured in an RKD Group blog post, receive a shoutout in GivingTuesday’s newsletter, and get a podcast episode spotlight on Missions to Movements.

Submissions are closed, and the votes have been tallied.